FOCUS
This means choosing the subject to stand out, and how much so. It's about managing the balance within the shot between in focus and blurred. What should the viewer see first, see most clearly, be attracted to?
Turning the lens allows for manual focusing whilst looking through the viewfinder. But adjusting other settings like Aperture and Shutter Speed also affects the focus by means of Depth of Field (how deep the blur is). Lower f-numbers (Aperture) are shallower and therefore more is blurred, less in focus. Lots to think about but Tomás says it all comes with practice and experience.